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Does your company already have a web site,
but perhaps you feel that it isn't really
working in harmony with
your business?
Worse still, is your web site actually working
against your business?
Even web sites that were well designed and
properly built in the first place can fall out
of date, or become prey to haphazard and
inconsistent updates. Pretty soon that starts to
look bad to your visitors - if your web site's a
mess, what does that say about the company?
Many websites are simply ill-conceived, focusing
too much on a company's internal structure &
concerns, and not enough upon what its customers
actually want to know.
More and more it is becoming the norm for people
to use the internet as
their primary source of information for making
retail, business and service purchasing
decisions. The impression created by your website plays a vital role in
winning that business.
Brand consistency
The visual identity presented by many sites can often bear little or no relation
to the rest of a company's corporate identity as
expressed through its premises, signage, stationery,
sales literature, and promotional and
advertising materials. This kind of
inconsistency in a company's brand identity can
send confusing messages to its customers, even
undermining the strong brand recognition that a
system of visual identity is meant to promote.
It's not uncommon for companies to treat their
website as the IT department's responsibility -
and as a result you will see corporate web sites
that are full of slick programming techniques
and dynamic effects, but show a complete
failure to engage with even the most fundamental
marketing objectives of the business.
An effective channel to your customers
As a website designer that comes from a brand
management and marketing communications
background, I can evaluate your site's
effectiveness as a channel to your customers,
and if necessary help to refocus the site to fulfil your business
communication or e-commerce needs.
If you'd like to discuss your web design
requirements further then please contact me,
without obligation, for friendly, informal
advice and an estimate.
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